Adam is a VP at Moz and has spent the last two years with the product team developing their various tools and applications in order to help the online marketing world increase search traffic. This presentation that he gave at the 2011 Emerging Media Conference touches on the many uses Moz Tools can help anyone improve their online presence. Whether the marketer is big or small, the Moz Tools provide metrics, access to analytics, breakdowns of rankings and traffic as well as side by side competitor comparisons. However, these are just the proverbial tip of the Tools iceberg and his presentation will educate you on every positive development that you can expect from using SEOmoz.