Day 1

8:30 am – Coffee/Tea
Arrive just a few minutes early to grab some coffee/tea and get to know our attendees.

9:00 am – Paid Search

How to set up a campaign, organize your ad groups, and writing your ads (guidelines and best practices), checking back regularly, improving quality score, best practices in tweaking and testing.

Level: Beginner to Intermediate

11:00 am – Facebook Advertising

Setting up your ads, targeting the right audience, and best practices.

Level: Intermediate

12:30 pm – Lunch Break

Take a moment and grab something to eat with other attendees. This is a good time to ask casual questions and get a more personalized view into your own search and social® marketing.

1:15 pm – What is SEO?

Understanding what natural SEO is as opposed to paid search and how it can benefit your website/business.

Level: Beginner

1:45 pm – Basic SEO

The nitty gritty of search optimization. Meta tags, Title Tag, Body Text, URL, H1 and H2, Internal Linking, Outbound Link, IMG Alt Tags, and Keyword Density.

Level: Beginner to Intermediate

3:00 pm – Break
Take a moment to stretch you legs, ask any questions from our speaker, and chat with other the attendees.

3:15 pm – Social Media Marketing

It’s not just about creating pages and tweeting – it’s about building relationships. Covering best practices in building those relationships and focusing your strategy (or purpose).

Level: Beginner

3:30 pm – Facebook

Setting up and managing your profile (basic best practices). Page vs. Group (pros and cons, how to setup and manage both).

Level: Beginner to Intermediate

4:00 pm – Twitter

Setting up your twitter account, customizing the design for your audience, best practices and when/how to tweet.

Level: Beginner to Intermediate


Day 2

8:30 am – Coffee/Tea

Grab some coffee and your seat as we get started for our second day of search and social® media marketing.

9:00 am – Online Advertising

Video advertising, re-targeting, localizing, etc

Level: Advanced

10:00 am – Advanced Facebook Marketing

Defining your strategy and streamlining your Friends, ads, pages, events, groups, and keeping in separate from your personal life.

Level: Advanced

11:00 am – Understanding People

It’s not just about doing the right thing or using the most popular strategies in marketing, it’s about understanding who your audience is and how turn them into dollars by getting them what they want. We’ll walk you through the basics of knowing your audience and where to get started in targeting the right people through the channels we already covered.

Level: Advanced

12:00 pm – Lunch Break

Take a moment and grab something to eat – feel free to ask any questions, provide feedback, or just chat with other attendees.

1:00 pm – Analytics

Google Analytics – How to read the data.

Level: Advanced

2:30 pm – Bringing it All Together

You’ve learned how to set up paid search ads, how to optimize your website, marketing on Facebook and Twitter, how to analyze the data, and understand who your target audience is. Now we’ll walk you through how to organize it all into a strategic plan for yourself, for clients, or for your boss.

Level: Advanced