Organic Search & Technical Optimization Lead


With an eye for the big picture and a history in optimizing enterprise properties for online visibility, Laura Lippay has focused on content marketing strategy for some of the top brands on the internet, bridging gaps between marketing and dev teams in order to provide a comprehensive solution to online visibility. Laura Lippay’s role as Director of Technical Marketing at Yahoo! Media brought her not only the experience to master online marketing, but she highly coveted as a speaker for search marketing conferences large and small.

Laura was first introduced to EmMeCon Founder Jenn Mathews in 2007 while hanging on the beach at the Search Insider Summit in Florida. Laura impressed Jenn with her charisma and shared quirkiness leaving Jenn no other option than to bring her on as the official Master of Ceremonies for the original Search and Social™ Hawaii Conference. Since then Laura has MC’d each and every conference EmMeCon has held in addition to some of the Seattle Workshops.