Our keynote speaker at the 2011 Emerging Media Conference, Jesse Schell gave a fantastic speech about the future of gaming as it pertains to pleasure. Jesse is on the faculty of the Entertainment Technology Center at Carnegie Mellon University as well as the founder of Schell Games. He highlights all the various aspects that pleasure can represent and how there’s no one way to define it for everybody. His speech covers a wide range of tasks and applications that relate directly to pleasure. From prizes and merits inside online gaming to rewards that are often attached to memberships and loyalty, these are the types of incentives that are tied to people’s pleasure.