The Future of Emerging Media

At each Emerging Media Conference we choose a common theme that all of our speakers are encouraged to address. In the past we have gained insight into “The Past, Present, and Future.” and “How has society been affected by Emerging Technologies?”, and “Where are we going?”. At the San Francisco, CA EmMeCon Emerging Media Conference® each and every one of the speakers will address the question “The Future of Emerging Media”.

Note: This agenda is updated regularly, but only when we have full confidence in our speakers and our topics. Keep checking back as we get closer to the event.

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Download and Print Full Brochure and Agenda

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January 28, 2013

6:00 pm – Welcome Cocktails

Conference opens with a gathering of some of the brightest minds in the industry. Come pull up a chair, order yourself a drink, and start the conversations flowing on the latest in Emerging Media.

January 29, 2013

[toggle_content title=”9:00 am – Registration Opens”]

Grab some coffee, check in, and grab your seat in the beautiful ballroom.

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[toggle_content title=”9:30 am – Opening Remarks”]
Conference sessions begin with a talk from our Master of Ceremonies Jenn Mathews
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[toggle_content title=”10:00 am – mini-Keynote – Social and Networking”]


Topic: Social and Networking
Description: How people are using social media and in-person networking to further their career and get noticed.
Speaker: Irene Koehler

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[toggle_content title=”10:30 am – mini-Keynote – Nurturing Tactics”]


Topic: Nurturing Tactics
Description:

Companies are introducing nurturing tactics for sustaining engagement with their acquired audience. See how this is a proven strategy that is working, and gain inspiration on how you can use these same nurturing tactics.

Speaker: Ruben Quinones

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[toggle_content title=”11:00 am – mini-Keynote – I Believe in You”]

Topic: I Believe in You: Trust, Privacy and Customer Relationships
Description:

In an age of increasing consumer advocacy and governmental regulation around privacy, we risk missing the most fundamental aspect of business: business is conducted in the context of relationship. In this presentation, Aaron Fossum presents a simple framework for understanding how customers consider their privacy choices and how businesses should move from fear of privacy regulation toward enthusiasm for customer relationships.
Speaker: Aaron Fossum

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[toggle_content title=”11:30 am – mini-Keynote – Online Personalization”]

Topic: Online Personalization
Description:

How many times have you thought to yourself “Wow, this company really gets me?” Bill Leake will be covering personalization and the internet sharing examples of not only marketing, but how politics and other media play into it.
Speaker: Bill Leake

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[toggle_content title=”12:00 pm – Lunch Break”]


Take a moment and grab something to eat with other attendees you have met at the event.
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[toggle_content title=”2:00 pm – mini-Keynote – Music Gets Social with Mobile”]


Topic: Music Gets Social with Mobile
Description:

The music industry is rapidly changing. With social media merging with mobile technologies, musicians are finding it ever more difficult to keep up. Aaron Kronis will discuss the changes the industry is facing, and how musicians are adapting.

Speaker: Aaron Kronis

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[toggle_content title=”2:30 pm – 2 Person Discussion – Gamified Advertising and the Social Hook”]

Topic: Gamified Advertising and the Social Hook
Description:

Lindsey –
With the increased popularity of social gaming businesses are forced to find other ways to engage directly with consumers. Lindsey will look into how brands are integrating into games and engage users in ways we could never have imagined.

Todd –
Gamified advertising experiences provide social hooks which encourage users to buy/engage content/play together and delivering them across all screens. Mobile is increasingly interesting not just as a delivery, but as an engagement point for consumers for these experiences.

Speakers:
Lindsey Port
Todd Parsons

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[toggle_content title=”3:00 pm – Break”]
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[toggle_content title=”3:30 pm – mini-Keynote – How the World Around Us Will Work”]


Topic: How the World Around Us Will Work: Context Awareness, Personalization, and the Value of Now
Description:
The next major advancement in User eXperience, beyond muititouch, voice, & gesture, is Context Awareness: “Devices that Learn You”. With more companies realizing that nobody wants to be marketed to on their phone the communications model of marketing to a totally User-Centered one, and using a combination of (user-managed) methods to understand every user’s context is inevitable. Clark Dodsworth will dive into how when a user wants or needs a service, it can be available on their terms.
Speaker: Clark Dodsworth

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[toggle_content title=”4:00 pm to 5:00 pm – Discussion – What’s New in Social Media?”]

Topic: What’s New in Social Media?
Description:
Our panel of experts will look into the latest trends in social media. Are we going mobile? Are we getting more visual vs. reading blogs? Are there any predicitons for where Facebook, Twitter, Google+ or Pinterest are headed? Do we have insight into new social channels?
Speakers:
Jeet Banerjee
Bryan Boettger
Brandon Prebynski

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Grape-Wine-icon 6:00 pm – Speaker’s Dinner

As a big thank to our speakers EmMeCon is hosting this special dinner complete with an evening of entertainment in the form of standup comedy just for our speakers and honored guests. VIP Pass holders, Full pass holders, and select guests will receive tickets to attend this special dinner when they check in.

14260874-office-party-man-and-girl 7:00 pm – Party

It’s EmMeCon President Jenn Mathews’ 40th Birthday and we’re helping her celebrate with a flare for the 80’s. Join attendees and speakers from EmMeCon and some of Jenn’s closest friends in the Sofitel Bar and Patio for an evening of celebration. Head to the Facebook Invite for more information.

January 30, 2013

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Pour yourself some coffee or tea, grab your seat, and get ready for an inspiring day;
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[toggle_content title=”9:30 am – Keynote – Women in Technology”]

Topic: Women in Technology

Description: A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming.

Speaker: Lynne D Johnson

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[toggle_content title=”11:00 am – mini-Keynote – The 2nd Screen Experience”]


Topic: The 2nd Screen Experience
Description:

After two years of user research in the convergent space of social media and technology, Eric will explain why people use second screens while viewing entertainment and what they expect from those experiences.
Speaker: Eric Holtzclaw

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[toggle_content title=”11:30 am – mini-Keynote “]

Topic: How much social is too much social?
Description:

The proliferation of social networks, sharing options and seeming requisite nature of belonging to multiple communities in order to be on top of things has created a situation where no one really has time to do anything but stay on top of their social media. Where do we draw the line? How do different social media sites have more or less importance to users as part of an aggregate? Do social media sites realize that lines are already being drawn?
Speaker: Kim Stuart

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[toggle_content title=”12:00 pm – Lunch Break”]


Take a moment and grab something to eat with other attendees you have met at the event.
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[toggle_content title=”2:00 pm – mini-Keynote – Generations in Emerging Media “]

Topic: Generations in Emerging Media
Description: There are 7 billion Internet users worldwide and growing. Baby boomers are still learning and adapting to the trends and the Millennials and Generation Z online population keep increasing. How are emerging technologies effecting how we communicate with one another? What does this mean for our future? How are emerging technologies affecting how we communicate with one another across generations?
Speaker: Benj Ariola

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[toggle_content title=”2:30 pm – mini_keynote – iPhone, I-Thou, and I-It: Connecting Online”]

Topic: iPhone, I-Thou, and I-It: Connecting Online
Description:

Technology is awesome! It’s one of those things that asks little of us and gives a lot in return. But with our reliance on and perhaps obsession with technology, we risk feeling so connected to our devices that we don’t connect meaningfully with each other. Drawing from 1920s philosopher Martin Buber, we’ll see that there are different ways of interacting with the world (I-It and I-Thou), and we’ll talk about how we can have more meaningful relationships thanks to technology.

Laura will show us some amazing examples of intentional social media that allows people to connect in deeper and more meaningful ways than they would ever be able to without technology.

Speakers:
Laura Baum

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[toggle_content title=”3:00 pm – Break”]
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[toggle_content title=”3:30 pm – mini-Keynote – Can You Hear Me Now?”]


Topic: Can You Hear Me Now?: Video Game Audio Comes of Age
Description:
There is a more significant audio technology revolution on the horizon in a way that the next generation of technology and tools will allow even more immersive and engaging audio environments to be generated in real-time with minimal system requirements. Chanel will introduce the audience to the various audio technologies that are enabling (and will enable) game creators to process, mix, and control sound for aesthetic effect and to push audio – and games themselves — forward in an emotionally impactful way.
Speaker: Chanel Summers

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[toggle_content title=”4:00 pm to 5:00 pm – Discussion – Semantic Web and the future of Social Media”]

Topic: How the Semantic Web Will Impact the Future of Social Media

Description: This discussion will focus on the impact that efforts to convey meaning using new digital technologies and markup languages will have on advertising, social communication, and social research. Both practical and more liberatory potentials will be presented.

Speakers:
Matt Schmidt

Lisa Jean Moore

Tom Lee

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global_857951626:00 pm – SF NetSquared Meetup

SF Net Squared holds over 2,000 members and is a very close community of professionals in the San Francisco, CA area. There will be two featured speakers for the evening:
Todd Reasinger from the Salesforce Foundation talk about the various platforms that Salesforce offers along with a list of resources on where to get help.
Alexandra Bezdikian from TechSoup, who will talk about their annual Digital Storytelling Challenge!

EmMeCon attendees are invited, along with SF NetSquared and other Meetup group members.

January 31, 2013

[toggle_content title=”9:30 am – Opening Remarks”]
Conference sessions begin with a talk from our Master of Ceremonies Jenn Mathews
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[toggle_content title=”10:00 am – mini-Keynote – The Impact of Comments”]


Topic: The Impact of Comments
Description: How does commenting impact social media? AOL’s Director of SEO Simon Heseltine will present research around how people comment and what we respond to most.
Speaker: Simon Heseltine

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[toggle_content title=”10:30 am – mini-Keynote – Mobilized Spaces”]


Topic: Mobilized Spaces

Description: As mobile devices become the life-navigation tools for the masses find out how spaces like Malls, Museums, Gyms, Restaurants and of course retail stores, are providing mobile platforms to engage users.

Speaker: Warren Zena

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[toggle_content title=”11:00 am – mini-Keynote – Searching and Connecting”]

Topic: Searching and Connecting – the need to Effectively Map Content for Users
Description:

The key for businesses to succeed in today’s social world is to help users collaborate, connect with each other, and, ultimately, find the content they need to be successful. Christian Buckley will provide insight into how social computing benefits the enterprise and the search experience by improving information worker productivity.
Speaker: Christan Buckley

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[toggle_content title=”11:30 am – mini-Keynote – Social Media Communications and Collaborative Intelligence “]

Topic: Social Media Communications and Collaborative Intelligence

Description:

Scott Rickard will show us how governments, authorities, media, power brokers and individuals manipulate emerging social media platforms to gather, corroborate and assemble information resources to improve intelligence analysis, criminal investigations, news reporting, and overall interaction on a variety of political, social and business issues.
Speaker: Scott Rickard

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[toggle_content title=”12:00 pm – Lunch Break”]


Take a moment and grab something to eat with other attendees you have met at the event.
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[toggle_content title=”2:00 pm – mini-Keynote – Hypercuration: intelligent engagement”]


Topic: Hypercuration: intelligent engagement
Description: Brands are finding ways to integrate other content into their strategies with both quality and quantity. Find out how brands are leveraging this form of highly relevant targeting, and how to scale on a limited budget.
Speaker: Chase McMichael

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[toggle_content title=”2:30 pm – mini-Keynote – Mobile is Changing the Face of Advertising”]

Topic: Mobile is Changing the Face of Advertising
Description:

As technologies converge more and more users are turning to mobile, and brands are finding themselves interacting more with their customers. Shawn Scheuer will walk us through ways that brands use mobile advertising to connect rather then broadcast to their audience.
Speaker: Shawn Sheuer

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[toggle_content title=”3:30 pm – Open Discussion/Networking”]
Our moderator will start the open discussion throughout the room with a few questions about the topics covered at the events. Questions, thoughts, and ideas are all encouraged during this candid talk about emerging media and social, mobile, and gaming technologies.

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[toggle_content title=”4:00 pm – Awards”]
Stick around and see if you or one of your favorite speakers gets to pick up one of our highly coveted awards.

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global_1814689026:00 pm – Social Media Marketing Monitoring Engagement San Francisco Meetup

A very special talk organized by the Social Media Marketing Monitoring Engagement San Francisco Meetup group begins at 6:00 pm – The 7 Keys to Increasing Engagement “Brands Are Listening but They’re Not Hearing”

Join EmMeCon speaker Chase McMichael and local Social Media master Murray Newlands for this unique talk. More details about this talk, visit the Meetup invite.

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